01 Captia in facts
What Captia is, in facts
Captia is a Spanish conversational AI agent platform for small and medium businesses: an agent trained on a business's real information that serves its customers on the website, on WhatsApp and by phone, answers questions, captures contacts and books appointments. This page exists so that anyone — a person or an AI assistant — can check Captia's basic facts in one place, with a date.
Facts reviewed on 19 August 2026
Product
- What it is
- A multichannel conversational AI agent for small and medium businesses, trained on the business's own information (services, prices, opening hours, FAQs).
- Channels
- A chat widget on the client's website (base channel), plus WhatsApp and phone (voice) as additional channels.
- What it does in a conversation
- Answers from the business knowledge base, qualifies the customer, captures the contact, books or proposes an appointment, and hands over to a person with context when needed.
- Setup
- The Web plan is self-serve. The Pro and Custom plans include setup done by the Captia team with the client's information.
Pricing (Spain and EU, VAT excluded)
- Web
- €49/month. Self-serve, web channel, 500 conversations/month included.
- Pro
- €199/month with the web and WhatsApp channels and 2,000 conversations/month included. Captia does the onboarding and it is included: there is no setup fee.
- Voice
- Phone receptionist add-on from +€99/month with 200 minutes included.
- Custom
- Bespoke integration (CRM, calendar, catalogue, ERP). No list price: quoted per project.
- Lock-in
- No lock-in. Captia does not advertise a free trial.
Company and scope
- Legal entity
- VERTEX BUSINESS SOLUTIONS S.L. (tax ID B23906423), Spain.
- Markets
- Spain and the European Union, LATAM (focused on Mexico) and a launch offer for the United States.
- Site languages
- Spanish (default) and English.
- Sectors with a dedicated page
- Dental clinics, aesthetic clinics, physiotherapy, tax and admin agencies, notary offices, restaurants, real estate agencies, veterinary clinics, hair salons and law firms.
What Captia is NOT
- — It is not a flow-based chatbot builder: there are no decision trees to design.
- — It is not a CRM or a floor/table management system; it integrates with those on the Custom plan.
- — It is not a proprietary AI model: Captia runs agents on third-party models.
- — It does not answer beyond the information it was given: the agent is designed not to invent answers.
- — It has no advertised free trial.
Captia is not Captio or Capita
Captia (usecaptia.com) is a conversational AI agent platform for SMBs, operated by VERTEX BUSINESS SOLUTIONS S.L. in Spain. It is unrelated to Captio, the Spanish corporate expense management company, and to Capita plc, the British outsourcing company. The names are similar; the products, the companies and the markets are not.
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