turbos24: from 500+ WhatsApps a day to just a few dozen for the team

turbos24 sells and rebuilds turbochargers, and its main sales channel is WhatsApp. The problem wasn’t a shortage of customers — it was too many messages. Over 500 conversations a day came in through WhatsApp, and every one went through a person.

The problem: 500+ messages a day, all by hand

At that volume, the team lived firefighting. Repeating questions — part reference, price, warranty, lead times, “do you have this turbo?” — arrived by the hundreds and got answered whenever possible. A customer who wrote and didn’t get a quick reply went elsewhere, and peak hours turned into a queue that could never be cleared.

Replying late on a channel where customers compare instantly means losing sales that were already within reach.

What changed with Captia

We set up an agent connected to their real catalogue: it reads the part reference (even from a photo of the plate), looks up the part, and answers price and warranty in the same conversation, instantly and at any hour. Clear scope rules stop it from making things up: if it can’t read a reference clearly, it asks; if something needs a person, it hands off.

The key wasn’t “a bot that replies” — it was that the agent genuinely resolves the bulk of the repeat enquiries, the ones that used to swamp the team.

The result

Of the 500+ daily messages that used to pass entirely through the team, now only a few dozen need a person. The agent handles the rest instantly. And the point isn’t just the operational relief: the customer feels answered sooner — in seconds, not hours — and that turns into more conversion. Replying first, with the price and warranty right there, closes sales that used to go cold in the queue.

The team went from emptying an endless inbox to handling what actually calls for human judgement.

The takeaway

If WhatsApp is your sales channel and volume is overwhelming you, the goal isn’t “reply more” — it’s for repeat enquiries to resolve themselves so your team keeps what it adds. Here’s how we set it up: see Captia’s solutions.