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Article Case studies

Notaría Online: more conversion and real support, without keeping clients waiting

How an online notary-filing service moved to answering every enquiry instantly, qualifying the job and collecting payment before signing — without growing the team.

Practical guide

Built to help you decide, prepare and review a concrete part of your agent before customers use it.

Category Case studies
Published
Author David Cedillo

Notaría Online handles remote notary filings: powers of attorney, deeds, company incorporations and other paperwork clients want to sort out without setting foot in an office. Their bottleneck was never the notarial part — it was the first conversation.

The problem: enquiries arriving at all hours, going cold

Every prospect shows up with the same uncertainty — “can this be done online?”, “how much is it?”, “what do I need?” — and most write outside the hours when someone is around to reply. When the answer landed hours later, a good share of those jobs had already gone cold or found another route.

Not every enquiry was a real job, either. A lot of time went into filtering out what fell outside scope from what was actually a viable filing.

What changed with Captia

We rebuilt the agent’s “brain” from the business’s real conversations, not a generic script. The agent learned to do three things that used to depend on a person being free:

  • Scope triage: on the first reply it tells whether the filing is viable remotely and routes it; anything that doesn’t fit is turned away politely without stealing the team’s time.
  • Lead maturing: it answers process, price and document questions instantly, at any hour, so the prospect reaches the job already sorted out.
  • Payment before signing: it orders the flow so the client formalises and pays before the act, instead of chasing payments afterwards.

The result

The real shift wasn’t just “reply faster” — it was that every enquiry is handled the moment it arrives, qualifies itself, and reaches the team already organised. The prospect feels attended to from the first message — including the one sent at eleven at night — and that shows up in conversion: fewer jobs going cold from waiting, and a team spending its time on filings, not on filtering.

The takeaway

If your business lives on a first conversation that decides whether the client stays or leaves, response time and qualification matter as much as the service itself. Here’s how we set it up for firms and notaries: Captia for notaries and accounting firms.

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